And now for something completely different. I'm not a hardcore petrolhead, but I do like cars. According to the news, that unfortunately means I am very old. I really love my own car although we spend too much time together on weekdays. I've recently been watching the original Top Gear a lot and since I had some unused holidays, I was inspired to try something new and give serious car journalism a whirl. How hard can it be?
I hopped on a train (a real petrolhead would never do that) and traveled to the French end of Switzerland. My destination was the Geneva International Motor Show and the plan was to test-sit and document as many vehicles as possible. Salon international de l'automobile is one of the largest annual motor shows in the world, in the same league with Paris, Detroit, Tokyo, Shanghai or even Frankfurt, so there was many more cars than I had the time and energy to mount. Landing down in sports cars and getting up again is a sport in itself.
Brand new models that premiered in Geneva 2017 included a rejuvenated French beauty called Alpine A110 and an elegant German fastback from Volkswagen named Arteon. Ferrari introduced 812 Superfast, McLaren showcased their new 720S and Lamborghini exhibited an absolutely stunning Huracán Performante. As a Volvo guy I was really interested in the completely redesigned Volvo XC60 (I went through a "I need an SUV"-period last summer but then I got better). Unfortunately the fine people at Volvo's stand were mostly Swedish which triggered my natural inferiority complex, limiting any meaningful discourse with them.
All the major manufacturers participated in the show except for Tesla. Instead, Tesla had a booth at the nearby train station, proving that they are not even trying to target real petrolheads. Another conspicuously absent clique was the whole Chinese car industry (well, except for Volvo). I was surprised to see for instance General Motors' Cadillac with a rather major presence; I didn't even know that Caddies are actually sold here in Switzerland.
There was surprisingly many visitors given that it was a weekday. The atmosphere was dense, I obviously wasn't the only one with BO issues. The price range in the food court was in the class of "Swiss Premium" and I didn't bring enough water or snacks to survive the whole day, so I was quite light-headed in the end of the exercise. I really enjoyed the visit regardless and I will probably go again. Especially if Volvo releases that new S60 next year!
I hope you enjoy the photos.